I wanted to pull off Aseem's comment on there possibly being more than one way to play "correctly". That thread is too large to have a conversation on a sub-topic so here it goes...
First, semantics. I think there are many situations where there is more than one "profitable" move to make. Correctness as I use it is about maximizing profit over a statistically significant number of occurrences of the exact same situation. The correct play is the one with the highest EV. So the question then becomes, for a given situation, is there a "standard play" that has the highest EV of all available plays?
The answer IMHO depends on how sophisticated your opponents are. In my low-stakes play, I've run into 3 types of players:
1) Those who are (barely) capable of playing their cards. You know them. They check/call or bet/raise any piece of the flop right to the showdown regardless of acti0n, number of opponents or texture of the board.
2) Those who are capable of playing the situation. They take into account the board, possible draws, prior action.
3) Those who are capable of playing the opponents. They notice limp standards, raise standards, cold calls and steal attempts. They have a better sense of ranges of hands they could be up against, and what the action is likely to be on future streets.
Now against type 1 and type 2 players, I think there is only 1 correct play at any moment in time. Why do I htink this? Because type 1 will their cards the same each and every time, and type 2 will respond to a particular betting line by you the same way each and every time. A certain betting line has a very predictable and stable EV in this kind of environment. Given the same situation enough times over and over you could simply measure the EV of each line, compare them and conclude that one line is "correct" and all others, even though possibly profitable, are "incorrect".
Against type 3 players, things change. Table image impacts the future decisions of your opponents. Each play has an immediate EV relating to the profit or loss resulting on the current hand, but it also has an impact on the EV of all future hands. I think this is where you can get more creative and take different approaches to the same hand. I dont even know for sure if there multiple correct ways to play, but there is certainly a hard to quantify component of EV that one could use to defend alternate approaches.
After all that I dont know if I agree or disagree with Aseem. I think I more or less disagree with him, although there is a chance he is right under specific conditions.
All this is not to say that it is obvious what the correct play is or ought to be in any particular situation. Arguments about what is or isn't the correct line to take are completely valid. Unless you have a mountain of pokertracker data to back you up, some of the small differences in EV are not readily apparent.