Jadaki
Thursday, January 15th, 2009, 7:54 AM
QUOTE (chgocubs99 @ Wednesday, January 14th, 2009, 10:37 PM)

Jadaki, I'm seriously curious to hear your thoughts, if you want to post them here or whatever. I always try to make my views as unbiased as possible...do your thoughts mostly have to do with media bias?
Not actually, though it plays a part. It has much more to do with the thought process of casual fans. Lets assume there are generally two types of fans in the sporting world. There are people who follow every detail of a team/program/player and then there are much more casual fans who like to sort of be in the know because they don't want to be left out of conversations around the water cooler, but they aren't exactly checking their blackberry every 15 minutes for news updates either.
I'm the first type, as are a lot of other people here are. We get emotionally invested in our teams or players. We stick out horrible seasons in hopes that next year will be better (I'm talking about you Michigan football) or that we are one player away from a championship or doing something memorable. We gloat while our teams our winning, or our favorite player is having a great game against a hated rival, and enjoy talking smack with opposing fans either in person or over forums on the internet.
For the more casual fan the motivation is different. Lets use Michael Jordan as an example here. How many people do you remember talking about Jordan with that now don't even watch the NBA, or that would tune into Bulls playoff games during the championship years but never watched a regular season game? I can think of quite a few, pretty much the ultimate fairweather fans. Why do those people pay attention at that point, or to that player? Generally when some team or someone is generating as much attention as Jordan did, the media attention transcends the sport. It becomes something a little bigger, injects itself into pop culture in a way that few things do. People in general have a need to belong to something, it's pretty much the reason religion exists... so when that once a generation player comes along like MJ, people who normally don't give a shit about the Bulls, the NBA or basketball in general get caught up in wanting to be a part of something because other people think it's special.
The athlete I can think of who best demonstrates this today is Tiger Woods, the numbers of people who watch golf tournaments where Tiger is playing or in the hunt for a win on Sunday is dramatically higher than if he isn't playing. People who don't even like golf will watch the end of the Masters because they want to be a part of something, it becomes a story to tell, or a way to identify with other people through sports. Obviously the media plays a big part in this.
What's this have to do with Lebron? Well before he ever stepped foot in the NBA he was already being labeled the this generations greatest player thanks to the supersaturated sports media market. He comes into the league and doesn't do anything particular to discourage the hype, he plays pretty well, makes a ton of highlight real type plays, is on during every commercial break, and eventually even people who haven't hardly watched him play want to be involved. The normally less fanatical fans are buying his shoes and jerseys because it's important to have lose LJ 1's, and they begin spreading the gospel of LJ like they have been following him as a religious disciple since middle school. A lot of people are to young now to have latched onto Jordan when he came into the league, and they caught onto him late in his career, but to these people it was important to be a fan from day one because on the chance that LJ lives up to his tremendous potential, they want to say they were there, that they were a fan before everyone else, they want some superficial bragging rights and stories to tell. This is of course not really LJ's fault, it's the way the media and the casual fan react to rare athletes, and because of this he will often receive accolades that he hasn't necessarily earned yet because the perception of LJ is more important to the masses than the substance. People who have criticized various parts of LJ's game often pointed out his lack of effort on the defensive end the first 2 seasons he was in the league. Now does a Cav's highlight real go by without them attempting to show LJ making some kind of play on defense? This is why I'm completely confident that LJ will make an all defensive team probably a year or two before he actually deserves too. Because for the casual fan, the legend needs to keep growing, the myth needs to be a little bigger than the reality, and the ultimate hero of the NBA can't have flaws because it hurts the casual fans who want to be a part of it, or in this case him.
How the casual fans affect the perception of certain athletes and how they are covered by the sporting media is very interesting. This probably isn't coming across as clearly as I'd like it too, I'm not a writer by nature so it's easier to explain my view over a different medium.