I've floated the idea of writing up a basic outline of my approach to finding value in the sports wagering market a few times, and there has been at least lukewarm interest, so I decided to put in the time and do it.
I've mentioned a few times that I am a contrarian, but I've never fully explained exactly what the contrarian approach entails. Anybody with more than a passing interest in this history of economic thought, specifically the investment philosophy of J. Maynard Keynes, has likely heard the phrase "contrarian investing" before. Though I am far from the the first or best contrarian sports investor, I did stumble upon the basic concepts organically, coming up with the seed ideas during an econ class a while back. I believe my personal history with respect to sports betting is at least of passing interest, so I include it here:
I've always been a gambler. I supported myself playing poker for a time, and still play with some regularity. Notions of value and sustainable equity have informed most decisions I've made for as long as I can remember. As a sports fan with tons of money floating around on various internet gambling sites, it is only natural that, at some point, I would be tempted to place some sports wagers. I knew, however, that the books were very, very good at their jobs, and with the juice they charge on all their bets, there was no way for me to simply pick enough winners to have an edge. I'd make a few bets, here and there, but there was no expectation of profit; it was simply for action, and I was perfectly comfortable with that. There was simply no way I could interpret the available information better than my counterparts running the show and setting the lines.
Then, in Econ class one day, my professor started talking about John Maynard Keynes, and his personal fortune. Apparently, he was a contrarian, which meant -- very simply -- that he knew the public overreacted to recent news, good or bad, and tended to do the OPPOSITE of what the public at large was doing. If a stock was cold, he'd buy. If it was hot, he'd dump it or sell it short. He took positions that were contrary to public opinion, because the public overreacted, and he made a fortune.
"Why can't this apply to sports betting," I thought. The idea took root, and I started fumbling around, trying to figure out exactly how the sports wagering markets work, and how rational investors behave. "If a team is exceedingly popular," I thought, "isn't it likely that the books will inflate the price on that side, and lower the price on the other?" If everyone loves North Carolina basketball, and the line for the national semi-final opens at UNC -4, and 75% of the public is betting on UNC, is there likely to be any value taking UNC and laying the points? CAN there be any value there?
Have you ever seen a side that looks just too good to be true? A football team that's 2-4 in the conference and got blown out by a historically bad school the week before is favored by 3.5 at home against a 4-2 school that looks to be a program on the rise, and just came off a convincing road win? "Team A is terrible, and they're LAYING points? I can get Team B plus 3 points and a hook? I am going to load. up." And everyone does. Team B gets 80% of the action, and the line doesn't move. People just keep drilling and drilling. As far as everyone can tell, the line seems off by at least 7 points.
What's going on?
Every number -- every single number -- that the books put up serves a purpose. They don't feel charitable and decide to give everyone a huge edge one week. They don't lose their minds. They don't miss something, and get out-capped by those turds at Sigma Chi with their volleyball courts and double-popped polos. If they install Team A as a 3.5 point favorite, they KNOW what people are going to think. They know they're going to get one-sided action, and if Team B covers, they're going to lose money on the game. 5% vig won't help they have to pay out 80% of the players.
So: the book puts itself in jeopardy, and allows the public to load up on a team. They know how the public is going to react going in, yet they still do it. Why? What conclusion can we draw from this? The books are rational, they're not profit maximizers (as they are slightly risk-averse in certain cases), but they're close. WHY is Team A a 3.5 point favorite?
Because Team A is actually an even bigger favorite. The only way Vegas allows the public to load up on one side is if THAT SIDE HAS NEGATIVE VALUE. The ONLY situations in which the books put up what LOOKS like a bad number is because THEY WANT EVERYONE TO THINK it is a bad number, and wager accordingly. The books don't do bad numbers. They don't give value on public sides.
In this situation, whether I can figure out the rationale behind the line or not, I'm going to be all over Team A. I'm going to trust the books and lay the points. And this is the fundamental nature of contrarianism. It's ugly. It's SICK. I'm backing a team that looks like it has no chance to win outright, AND I'm laying more than a fieldgoal. The books know which teams and which numbers the bettors will like, and they charge a premium to get on them. The fundamental mantras of contrarianism are:
THE PEOPLE SETTING THE LINES KNOW MORE THAN YOU DO.
DO NOT TRY TO OUT HANDICAP THE BOOKS.
THERE IS NEVER ANY VALUE ON PUBLICLY BACKED TEAMS.
IF IT LOOKS TOO GOOD TO BE TRUE, IT IS.
ALIGN YOURSELF WITH THE BOOKS.
These are the basic assumptions from which all my plays come. It's pure economics. If two goods have equal intrinsic value, but one is significantly more popular than the other, the market will lead to a higher price on one good and a lower price on the other. Only one good can show a profit. When the books take one-sided action, they suddenly have a financial interest in the outcome of the contest, and are -- like the bettors from whom they take action -- sweating the outcome. They're gambling. When the books gamble, you'd better believe they're doing it with an edge.
And thus ends your very crude, very basic introduction to contrarian sports wagering. I'll address some of the more advanced topics in time, because there's more to it than just fading North Carolina and the Yankees every week, but I'd like to get some feedback first.
If anybody has any questions (general or specific) or criticisms, I'd be happy to address them.
Wang
