CaneBrain, on Friday, January 30th, 2009, 10:35 PM, said:
Too....many.....people....picking....Arizona. Confidence.....wavering.I reserve the right to change my pick before game time.
SportsInsights.com (“SIs”) believes in a contrarian approach to sports investing and seeks out value in the sports marketplace. One of the key parameters to SportsInsights' quantitative approach to sports betting is our proprietary sports betting percentages, compiled from several online sportsbooks. The betting percentages tell us the percentage of bets on each side of a bet. Our research has shown that it normally pays to “fade” the public or “bet against the Public.” The Public typically likes taking the favorite in most sports events. However, this year's Superbowl shows the Public loving the Arizona Cardinals and their Cinderella march to the Superbowl. This is an interesting departure for the Public and shows how much “value” there might be on the Steelers. This contrarian factor of “fading” the Public points to the Steelers.Edge: Pittsburgh SteelersCurrent Betting Percentages on the Super BowlPittsburg Steelers 42%Arizona Cardinals 58%Smart Money and Point Spread Line Movement SportsInsights uses another indicator that we call “Smart Money Analysis.” This method is more selective but also more powerful because historically, it has had a better winning percentage than using “betting percentages” as a standalone indicator. For the Superbowl, the “generally-available” line opened at Pittsburgh -6.5. As we saw above, early Superbowl betting has most of the bets (about 60%) coming in on the underdog Arizona Cardinals. Even with the majority of bets landing on Arizona, the line has inched up to Pittsburgh -7. This is a relatively large move in the NFL – especially near a “key number” like 7. This means that “big money” – which is usually “smart money” – is taking the Steelers. In other words, even though most bettors are on Arizona, “big bets” on Pittsburgh are more than balancing the Public's action on Arizona. This indicator says to go along with the “smart money” and take Pittsburgh. Edge: Pittsburgh Steelers -6.5 (Bookmaker.com)Intangibles and Other Contrarian AnglesIn addition to our “quant” or “technical” analysis of the sports marketplace (based on “betting percentages” and “line movement”), SportsInsights tries to analyze games using some approaches that resemble “fundamental analysis” in the financial markets. For example, are there some extraneous factors that make a bet seem over-valued or under-valued? We try to “buy low and sell high” by using a “what-have-you-done-for-me-lately?” factor. That is, the Public tends to exaggerate the importance of recent events. Arizona's offense has been pounding the opposition. After being one of the highest-scoring teams during the regular season, Kurt Warner and crew have rung up more than 30 points in each of their playoff match-ups. Warner and his receivers look like they are playing pick-up football against a bunch of five-year-olds! The Public loves offense and this is another reason we feel that Arizona is currently over-valued. We'll “sell” the Cardinals at a recent “high.”During the early part of the regular season, the media focused on teams like Tennessee and both NY teams as “Superbowl favorites.” Later in the season, fans saw teams like the Eagles, the Chargers, and the Colts streak into the playoffs. Meanwhile, the Pittsburgh Steelers played “steady football” all season long and “quietly” (if you can call their defense quiet!) ran up a 12-4 record, yielding a league-low 223 points. Some of the intangibles point to “selling” the Cardinals at a “high” and “buying” a great Steelers team that avoided being over-hyped. Edge: Pittsburgh Steelers -6.5 (Bookmaker.com)Quick Analysis of Recent Superbowl ScoresSportsInsights' analysts took a quick peek at recent Superbowl scores. • 3 out of the last 5 Superbowls were settled by a FG or less.• 4 out of the last 7 Superbowls were settled by a FG or less.• 6 out the last 11 Superbowls were settled by a TD or less.We normally hate giving 7 points or more (or even taking a favorite!). However, we let the numbers do the talking. And, yet again, the recent history of Superbowls (and an emphasis on shorter-term events) might be giving us some value. Over the much larger sample size of 42 Superbowl games:• 29 out of 42 games have been settled by more than a TD. Football fans seem to be forgetting how we used to see lopsided (and sadly, sometimes boring) Superbowls. This is giving us some value as the general Public is taking the points in this Superbowl. Edge: Pittsburgh Steelers -6.5 (Bookmaker.com)OverviewSportsInsights looks for value in a variety of ways. For more information about SportsInsights.com's philosophy on sports investing, please visit our articles on Sports Investing and Value. For live odds and SIs' exclusive “betting percentages” on major U.S. sporting events, please visit Sports Betting Systems Tools Plus Betting Odds and Articles. Almost all of our regular angles and analysis of the “sports marketplace” point to contrarian value on the Pittsburgh Steelers. Remember to “shop for the best line” because you can still get Pittsburgh -6.5 if you check around. Does defense win Championships? We'll see in a few days.