I don't know the details so its just a assumption on that part but I just don't think Fulltilt was worth 900 Mio at that time.
I just feel it is somehow like they bought a wrecked car, sure you can try to fix it but it will never be the same again.
Also you will have an item that is almost identical to that what you already posses, what makes it even less beneficial for you.
On the case of casino, I don't think that both work together as a single brand, Partypoker tried it and it didn't really went that well.
The concept is different, in poker you compete with other players and in regul